fbpx

welcome to Upshoot

This style guide unlocks the value of the Upshoot identity system. People will experience the brand in endless ways, but the fundamental brand elements outlined here will ensure a consistent, meaningful expression across all touchpoints. On the following pages, the underlying brand principles are outlined completely: what they are, the role they play, and how to use them.

What we Believe 

Every day, 90% of people don’t get the fruits and vegetables they need. Busy lives and less access to nutritious food has caused our health to stray far from our roots. 

At Upshoot, we believe in the power of plants. We’re obsessed with how nature makes us feel and real food helps us thrive. So, with science and technology, we’re making it easy for anyone to get real and superior results from phytonutrients. Our products make it convenient. Our programs carve the way. Our community keeps us inspired. Because when you embrace fruits and vegetables, and start absorbing them at your very core, you vitalize your health, transform your body, nourish your soul and raise your game. 

When you evolve your existence, you unlock your power. 

Upshoot brand story

Upshoot is unlocking the power of plants by leveraging science and technology to deliver superior results from phytonutrients. Together with innovative products, proven programs and a passionate community, we’re creating a wellness revolution. Headquartered in Costa Mesa, CA, Upshoot was founded in 2019 by a team of industry-leading experts passionate about optimizing people’s health.

Upshoot wordmark

On this page you will find the Upshoot master wordmark. This is our primary wordmark to be used by default. The wordmark is to be used in all print and digital communications.

NOTE: To guarantee consistency of the brand, this wordmark should not be altered in any way unless specifed in particular usage.

Download Logo Package

Positive Usage

Reverse Usage

clear zone.
wordmark 

The Upshoot wordmark should always feel strong and stand out. Therefore, the wordmark must always be 

surrounded by a clear space that is at least the size 

of the height of the U. 

NOTE: To guarantee consistency of the brand, this wordmark should not be altered in any way unless specifed in particular usage. 

Download Logo Package

Upshoot icon

On this page you will find the Upshoot Icon. It contains two key elements:

  • The Upshoot U
  • The Upshoot Halo

This primary icon is used independant of the Upshoot Wordmark to make an bold visual brand statement. It is used to puntuate headlines, copy or stand alone. The icon is to be used in print and digital communications.

NOTE: To guarantee consistency of the brand, the Upshoot Icon should not be altered in any way unless specifed in particular usage.

Download Icon Package

Positive Usage

Reverse Usage

clear zone.
icon 

The Upshoot Icon should always feel strong and stand out. Therefore, the symbol should always be surrounded by a clear space that is at least the size of the height of the U.

NOTE: To guarantee consistency of the brand, this symbol should not be altered in any way unless specifed in particular usage. 

Download Icon Package

Upshoot halo

On this page you will find how to use the Upshoot Halo. Its purpose is to highlight, connect and draw attention to Upshoot’s Plant Powered Society movement. It is used independent of the Upshoot wordmark. See portrait example to the right.

NOTE: To guarantee consistency of the brand, this symbol should not be altered in any way unless specifed in particular usage.

The Upshoot Icon should always feel strong and stand out. Therefore, the symbol should always be surrounded by a clear space that is at least the size of the height of the U. 

Incorrect wordmark usage

The following examples illustrate potential misuses of our wordmark. The limitations on wordmark usage are vital to preserving the integrity of our brand.

NOTE: Any alteration of the wordmark, apart from proportionate scaling and other specifed layout adaptation, is considered incorrect usage and has the potential to negatively impact our brand.

incorrect icon usage

The following examples illustrate potential misuses of our symbol. The limitations on symbol usage are vital to preserving the integrity of our brand.

NOTE: Any alteration of the symbol, apart from proportionate scaling and other specifed layout adaptation, is considered incorrect usage and has the potential to negatively impact our brand.

primary colors

This color palette consists of three primary colors. Upshoot should be primarily green, charcoal and white. Use the green color for accents and details. Use charcoal for text and white for backgrounds.

NOTE: Please follow the guidance on our color palette carefully to help maintain a strong and consistent campaign image.

GREEN

PMS 7488 C
CMYK 52 0 82 0
RGB 89 219 35
HEX 59DB23

CHARCOAL

PMS COOL GRAY 11C
CMYK 44 34 22 77
RGB 83 86 90
HEX 53565A

WHITE

secondary colors

Pastel shades make up the secondary color system. It’s designed to compliment (without competing) the primary color palette. These pastel shades are used primarily for backgrounds (portraits, fruits and vegetables). 

NOTE: Please follow the guidance on our color palette carefully to help maintain a strong and consistent campaign image.

LEMON

PMS 1205 C
CMYK 0 3 43 0
RGB 255 234 153
HEX FFEA99

BLUE CORN

PMS 277 C
CMYK 35 9 0 0
RGB 180 218 239 
HEX B4DAEF

PEACH

PMS 162 C
CMYK 0 25 35 0
RGB 252 206 183
HEX FCCEB6

MINT

PMS 337 C
CMYK 39 0 22 0
RGB 159 221 206
HEX 9FDDCE

SAGE

PMS 577 C
CMYK 35 2 58 0
RGB 185 222 184
HEX B9DEB8

STRAWBERRY

PMS 1767 C
CMYK 0 33 10 0
RGB 252 196 209 
HEX FCC4D1

brand typography

Our clean, open, and legible typeface helps shape the verbal messaging and personality of the Upshoot identity. Using the right typefaces and device is important to keep the integrity of our brand.

Our clean, open, and legible typeface helps shape the verbal messaging and personality of the Upshoot identity. Using the right typefaces and device is important to keep the integrity of our brand.

NOTE: Please follow the guidance on the usage of the primary typeface carefully to help maintain a strong and consistent brand image.

EUCLID CIRCULAR B

Euclid Circular B is the primary typeface for Upshoot, to be used across all professionally printed and digital communications.

Euclid Circular B is to be used for headlines, statements, quotes, any creative copy and body texts.

SWISS TYPEFACES

The Euclid Circular B is a font created by the digital font foundry Swiss Typefaces.

Purchase Font

EUCLID CIRCULAR B REGULAR, SEMIBOLD

Headquartered in Costa Mesa, California, Upshoot is a healthy lifestyle company on a mission to make plant-powered nutrition accessible to everyone, through programs, products and people.

@upshootlife
    Subscribe

    Sign up to become an Upshoot Insider for first dibs!

    Privacy Settings
    We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
    Youtube
    Consent to display content from Youtube
    Vimeo
    Consent to display content from Vimeo
    Google Maps
    Consent to display content from Google