We live in a world where people think faster is always better; faster wifi, faster cars, faster delivery. And while sometimes this is true, it certainly isn’t the case when it comes to food.  Our obsession with getting things quickly and on-the-go has come at the expense of nutritional quality, with fast food restaurants lining every street and ultra-processed foods dominating the grocery store shelves. We didn’t always eat this way.  In fact, 2010 was the first year on record in which Americans spent more money on food outside of the home, than inside.   

Fast Forward

Fast forward to 2018 where there were 247,191 fast food restaurants in the U.S., and nearly 80 million Americans eating there every day, And for many, the modern convenience of fast food replaced the experience of traditional home cooking. Soda became the go-to beverage. Processed sugar was the new high. The benefits of good nutrition were muted by the immediate gratification of food that was cheap, fast and accessible, but full of saturated fats, cholesterol, sodium and devoid of plant-based nutrients. 

Today, poor diets and unhealthy lifestyles are resulting in an alarming rise in chronic illnesses and obesity. Consider the facts:

  • Over 70% of US adults are overweight or obese. 
  • 20% of US children and youths are obese (ages 6-19) 
  • More than 100 million US adults have pre-diabetes or diabetes
  • Heart disease is the leading cause of death in the US for adult men and women 
  • Almost half (40%) of premature deaths in the US are due to unhealthy behaviors
  • 6 out of every 10 Americans live with at least one chronic illness 
  • Nearly 37% of Americans eat fast food every day

We all know how we got here.  The need for faster food is causing us to make compromises when it comes to nutrition, simply because we don’t have the time to prepare three perfectly nutritionally complete meals, from scratch, every single day. We all wish we could add hours to the day to make this possible, but since we can’t reset the clock, what do we do? 

How do we get readily available, nutrient-dense foods that don’t take a lot of time to prepare? 

If only something like that grew on trees…

Ultra-Processed to Plant-Powered: Why Millions are Making the Leap Worldwide

As more and more people discover the direct correlation between what they eat and how they look and feel, they’re opening their eyes to the possibilities of plant-powered nutrition as the root to a long-term solution. In fact, plant-based diets are becoming more popular in the U.S. because of all the short-term and long-term benefits. 

The astounding amount of research is showing that a plant-powered lifestyle is beneficial to both people and the planet. Here’s what the experts are saying:

  • Adopting a plant-based diet can provide health benefits that promote wellness and vitality and possibly longevity.  
  • Daily eating more than 5 servings of fruits and veggies reduces the risk of heart disease, certain cancers, stroke and early death
  • 20 vegetables servings have fewer greenhouse gas emissions than one serving of beef, and plant-based diets can actually fight climate change.

It’s About Time

If there’s so many health, lifestyle and environmental benefits to plant-based nutrition, why is only 1 out of every 10 Americans consuming the recommended amount of fruits and vegetables per day? 

It’s a question whose life-changing answers inspired Upshoot on a mission to provide a solution and transform the way people think about and approach a plant-powered lifestyle.